Start with the problem
We define the people, workflow, requirements and practical constraints.
Good design.
Useful systems.
Considered together.
From a public-facing website to the application your team depends on. I work across the whole experience.
Web applications & SaaS
Software that fits the way your business works.
Custom dashboards, client portals, scheduling systems, business applications and multi-role workflows. From a clear product structure to the details people use every day.
AI applications & automation
Practical intelligence, connected to real workflows.
Document search, AI-assisted tools, lead intake and business automation. I keep the underlying capabilities clear, connect the right services, and build a useful interface around them.
WordPress & WooCommerce
A dependable website, with the right tools behind it.
Custom WordPress builds, plugin development, content systems and WooCommerce stores. Designed for the people maintaining the site as well as the people visiting it.
Shopify & ecommerce
Thoughtful storefronts. Better connected operations.
Storefront development, product configuration, supplier workflows and catalogue integrations. The shopping experience and the work behind an order belong together.
APIs & CRM integrations
Fewer disconnected tools. Less repeated work.
API integrations, lead capture, CRM workflows and operational automation. I connect systems around clear business rules and make failures understandable.
Web design & performance
Clarity, responsiveness and attention to detail.
Website design, frontend implementation and targeted performance improvements. Accessible interactions and responsive layouts are part of the build, not an afterthought.
Understand it.
Build it. Refine it.
Make the experience clear
I shape the interface and technical approach around what needs to happen.
Build and work through the details
Working flows, responsive screens and the edge cases that matter.
Hand over something usable
Deployment files, clear instructions and a maintainable starting point.